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Cita's 12 Rules of Marketing

Posted By admin On November 1, 2012 @ 4:21 pm In BLOG | No Comments

6. BUILD BRAND EQUITY. To increase the value of your company, increase the value of your brand. Strong brand equity translates into higher market valuation. Create a compelling, differentiated verbal and visual brand and integrate it across all your touch points. Have a proven process for managing your brand.

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