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	<title>Comments on: Cita&#039;s 12 Rules of Marketing</title>
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		<title>By: Christopher</title>
		<link>http://citawalsh.com/blog/citas-12-rules-of-marketing-9/comment-page-1/#comment-6</link>
		<dc:creator>Christopher</dc:creator>
		<pubDate>Wed, 13 Jan 2010 05:19:47 +0000</pubDate>
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		<description>And ideally, a consumer-facing value proposition – one that clearly sums up who you are and what you do as a company. No overnight task by any means, but the key is to not be all things to all people as this rule suggests.</description>
		<content:encoded><![CDATA[<p>And ideally, a consumer-facing value proposition – one that clearly sums up who you are and what you do as a company. No overnight task by any means, but the key is to not be all things to all people as this rule suggests.</p>
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