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Cita's 12 Rules of Marketing
Posted By admin On November 7, 2012 @ 9:07 am In BLOG | 1 Comment
10. DETERMINE YOUR VALUE PROPOSITION. Different kinds of customers buy different kinds of value. To achieve market leadership, determine if your discipline will be lowest total cost, best total solution, or best product, period. You can try to do all three, but are not likely to become a market leader.
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