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MEDICAL PRODUCT LAUNCHES: BARRIERS TO SUCCESS
Posted By admin On October 19, 2012 @ 11:02 pm In BLOG | No Comments
Box Syndrome. Refusing to consider a new brand strategy that is out of the box. Everyone says they like to think "out of the box," but often people don't feel safe doing something that may "rock the boat." Define the strategy based on what is best for the target market, or you'll probably end up tipping the boat anyway.
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