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MEDICAL PRODUCT LAUNCHES: BARRIERS TO SUCCESS
Posted By admin On October 24, 2012 @ 8:06 pm In BLOG | 1 Comment
We're Wonderful, Buy from Us. Basing your brand position solely on your technology without focusing on the needs of the target market. If you get too close to your products, it can blind you to the facts. You need to look honestly at your products through the eyes of group purchasing organizations, physicians, and patients who buy, prescribe, and use your products.
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