Comments for CitaWalsh

Comment on MEDICAL PRODUCT LAUNCHES: BARRIERS TO SUCCESS by Carolyn McClain

Carolyn McClain — Wed, 17 Oct 2012 23:58:22 +0000

Mike is right on. It's critical that management make effective decisions about tradeoffs – every additional feature adds schedule risk. A strong roadmap is what customers want to see. If all your features are in the first release, you've got an empty roadmap.

Comment on MEDICAL PRODUCT LAUNCHES: BARRIERS TO SUCCESS by Mike Oliver

Mike Oliver — Wed, 17 Oct 2012 20:13:37 +0000

While more data is always better than less, everyone must realize you'll never have all the data possible. Crucial in the introduction of any new product is timing. Having the product introduced to the market in time to capitalize on the identified need is much more critical than having every possible feature or even meeting the product launch budget.

The argument I've used with individuals who want every possible feature for the initial release is that additonal features released in subsequent product enhancements provide a strong upgrade path that further enhances the brand. Depending upon the product you can provide the enhancements at some additional cost….or simply to keep improving the product to provide competitive advantages that leapfrog the competition.

The product doesn't have to be perfect….it just has to be better than the alternatives. Iterative improvement is a viable marketing strategy for many medical technology products.

Comment on MEDICAL PRODUCT LAUNCHES: BARRIERS TO SUCCESS by Carolyn McClain

Carolyn McClain — Wed, 17 Oct 2012 01:08:08 +0000

Another derailer is when one person is particularly passionate and articulate about their own opinion. This person can sway the group, not by facts or good ideas, but by rhetoric alone. It can be frustrating to the team and detrimental to the outcome. There are a number of methods to prevent this issue.

Comment on MEDICAL PRODUCT LAUNCHES: BARRIERS TO SUCCESS by Frederick Zeller

Frederick Zeller — Tue, 16 Oct 2012 03:21:18 +0000

In today's competitive marketplace, companies want their brand(s) to be talked about in a positive light. One way to accomplish this is by having content in social media that engages your targeted community and inspires readers to comment on it and share it. Social media marketing vehicles such as FaceBook, Twitter and YouTube are quickly becoming key components of many company's advertising programs. Combined with mobile media devices like the Blackberry and iPhone, companies can have a very effective way to achieve promotional success. Not embracing these social changes and adopting them into one's business models will be a barrier to success in 2010 and beyond.

Comment on Cita's 12 Rules of Marketing by Kugenie

Kugenie — Mon, 18 Jul 2011 21:50:49 +0000

Great One…

I must say, its worth it! My link!http://davis071.insanejournal.com/558.html ,thanks haha…

Comment on Cita's 12 Rules of Marketing by Christopher

Christopher — Wed, 13 Jan 2010 05:19:47 +0000

And ideally, a consumer-facing value proposition – one that clearly sums up who you are and what you do as a company. No overnight task by any means, but the key is to not be all things to all people as this rule suggests.

Comment on MEDICAL PRODUCT LAUNCHES: BARRIERS TO SUCCESS by Dave Webb

Dave Webb — Mon, 11 Jan 2010 06:53:20 +0000

Cita:
Absolutely right! No matter how great and wonderful you think your product or service is, what really matters is the benefits and value it brings to your customer.

Listen to your customers. Solve their problems. They'll never stop buying from you.