Cita has over 20 years of experience developing innovative healthcare and medical marketing programs designed to increase market share. Her combined client-side and agency background has given her the unique opportunity to play an integral role in the launch of over 40 healthcare products and services.
Cita’s experience includes serving as VP of Marketing Communications & Corporate Brand for DJO Global, Senior Director of Global Marketing for Artes Medical, VP of Creative for Townsend, Managing Director for DWP Bates Advertising, and VP of Creative for iXL (now Razorfish).
Because Cita's healthcare background spans working for medical manufacturers, healthcare providers, marketing agencies, public relations firms and web development companies, she frequently speaks about branding, social media, and transforming the customer experience to associations and national conferences.
She began her career as a Media Specialist developing educational programs and videotaping in the operating room for St. Josephs Hospital & Medical Center. Her nickname is Cita B. DeMille.