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FROM HOUSE OF BRANDS TO ENDORSER BRAND
Through various mergers and acquisitions, DJO offers an incredible range of products for orthopedic rehabilitation. Although the individual brands were well known, the corporate brand was less familiar to physicians, patients, and investors.
Cita helped to move the company from a house of brands by implementing an endorser brand strategy that unified the product brands under the corporate umbrella. The company name was changed to DJO Global and a modern brand was built with a new logo, slogan, vision, mission, and look and feel. The new corporate brand was launched at the National Sales Meeting and through global town halls. Cita developed the new slogan, Together in Motion, and unified the product brands through the web site, catalogs, visual aids, and tradeshow graphics. Cita also produced a powerful video to launch the new DJO Global. http://www.youtube.com/watch?v=bvkUM-qBHmI
Today, DJO Global has over one billion in revenues and is a leading global developer, manufacturer and distributor of medical devices that provide solutions for musculoskeletal health, vascular health and pain management.
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