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CREATING EXCITEMENT AROUND INNOVATIONS
DonJoy is a flagship brand that pioneered the concept of functional knee bracing over 30 years ago. The product line has expanded to include a wide range of bracing and supports for everyone from elite athletes to people with osteoarthritis.
Cita and her team helped to create excitement around the brand for each product launch by showcasing the products with great photography, product positioning, tradeshow graphics, and videos. DonJoy sponsored big-wave surfer, Garrett McNamara, broke the world record while wearing DonJoy braces.
A cost-saving custom iPad app was created to reduce fitting and order entry time, allow patients to choose the color of their brace, and automate the placement of orders. Custom orders are shipped within 24 hours.
Today, DonJoy braces are standard equipment for competitors in over 44 countries.
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