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BUILDING A NEW INDUSTRY BEST PRACTICE
GenVault Corporation provides integrated archiving and retrieval solutions for organizations managing DNA collections. With any large capital expenditure the sales cycle can be slow—particularly if you are selling an unfamiliar, disruptive new technology.
Cita focused GenVault's core messaging and developed a unique advertising concept and a three-part, dimensional direct response program. This campaign resulted in a significant number of appointments with prized prospects. By targeting key opinion leaders, GenVault was able to build credibility toward a new standard for integrated biosample management.
GenVault became the global leader in providing risk free biosample workflow, transport, and storage solutions for genomic medicine, discovery and identification. They were acquired by IntegenX, a provider of equipment used for preparing genetic analysis samples.
