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POSITIONING FROM STRENGTH
The infrastructure group wanted to leverage the strength of QUALCOMM's innovative CDMA technology.
Cita facilitated a branding workshop to craft their verbal brand platform. The headline "Right From The Source" was developed to communicate their brand promise. The messaging was pulled through all of the collateral materials including overview brochures for their products and services.
The infrastructure team proceeded to leverage their new messaging throughout their marketing and sales process.
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