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CARVING A NICHE WHEN THE COMPETITION IS FIERCE
VoiceCue Technologies specializes in real-time provisioning and billing for wireless carriers. The first step was to develop compelling messaging for the new prepaid platform so that it resonated with the Tier II and III wireless carriers.
An issues-based article was developed to run alongside a bold VoiceCue advertisement. A series of ads were then developed and placed as consecutive right readers for maximum impact.
The messaging spoke directly to Tier II and III carriers and prompted numerous in-bound calls from prospects to the sales team. VoiceCue has now successfully positioned itself as the leading prepaid billing platform provider for a new market segment.
