3. OWN MINDSHARE. Once you’ve clarified your value proposition and brand promise, become a brand evangelist. Live, breathe, and share your brand promise on every customer touch point. This helps you own a key word or concept in the minds of employees, customers, and prospects.

This entry was posted on Monday, October 29th, 2012 at 1:13 pm and is filed under BLOG. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.