5. MAKE A CONNECTION. Branding is providing customers with a rational, relevant reason for an emotional decision. Great creative concepts and design can spark an emotional connection to your brand—as long as you remember that relevance trumps cute when marketing complex products.

This entry was posted on Wednesday, October 31st, 2012 at 2:30 pm and is filed under BLOG. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.