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TRANSFORMING THE CUSTOMER EXPERIENCE
The BetterBraces.com e-Commerce site sells bracing and support products directly to consumers. Empowered consumers prefer the freedom to buy these devices directly because they want an immediate solution. Preventive products, such as knee braces, are very popular among athletes—from weekend warriors to college and professional athletes.
Cita and her team developed seasonal catalogs to support the e-Commerce site and create an ongoing relationship with consumers. Brief informational videos are embedded on the site with links to YouTube to engage social media to and from the site.
Landing pages are specifically designed to provide content quickly with the user experience in mind. The site allows consumers to shop by brand, injury, or anatomy to empower them to find what they want when they want it.
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