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THE POWER OF BRAND ALIGNMENT
BIOCOM, a San Diego-based life sciences professional organization, wished to reposition itself as a leader on the world stage to attract investment capital and talent to the San Diego market.
Cita worked closely with BIOCOM to translate their new strategic plan into a powerful brand charter. The verbal and visual brand platforms were executed across all the traditional and online touch points to create a compelling, unified message. The new logo, messaging and creative look and feel worked together to build BIOCOM's credibility and brand equity.
The Milken Institute subsequently ranked San Diego as the top biotech cluster in the country.
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