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CLARIFYING A COMPLEX BRAND
Combined Magnetic Field (CMF) technology provides medical professionals with an effective tool for healing problem fractures and spinal fusion procedures.
Cita helped to create a clear product positioning that would communicate the benefits of CMF quickly for both physicians and patients. The brand position is “FAST FORWARD” and the value proposition is "Bone Growth Stimulation for Spinal Fusion in Only 30 Minutes a Day."
New imagery and graphics were designed to create synergy between the visual and verbal brand messages. Clinical evidence was presented to reinforce the clinical outcomes of faster placement, faster treatment, and faster healing. Today, CMF is an industry leader in bone growth stimulation.
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