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SELLING MEDICAL DEVICES DIRECT TO CONSUMERS
Compex is the Neuromuscular Electrical Stimulation (NMES) device of choice for professional athletes, coaches and trainers worldwide. The device enables athletes to customize their training, exercise more muscle fibers in less time and recover more quickly. The result is a more efficient workout with less risk of injury and virtually no cardiovascular fatigue, allowing the athlete to achieve peak performance every day.
Cita worked with product marketing and the creative team to enhance the Compex brand in order to attract both elite and amateur athletes. A direct to consumer advertising and public relations campaign leveraged endorsements by elite athletes, directing them to buy online at ShopCompex.com.
Marketing materials included advertisements, product packaging, tradeshow graphics, web content, press releases, brochures and digital marketing materials.
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