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CORPORATE & PRODUCT BRAND MAKEOVER
The Tibion Bionic Leg is the only wearable, robotic trainer that is activated by the patient’s intent to move. It is used by clinical therapists on the mobility impaired and is designed to strengthen stance, improve gait, and enhance motor learning while protecting its users.
In order to relaunch this extraordinary product, Cita first completed a corporate makeover by creating a new logo and look and feel. Then Cita helped to create the product positioning, photography, and materials targeted to both decision-makers and key influencers.
A primary aspect of the product positioning was to explain how the product supports the principles of neuroplasticity. Graphics and product shots were created to help demonstrate how the Tibion Bionic Leg works and why it is becoming known as a revolution in stroke rehabilitation.
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