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INTEGRATING ONLINE AND ADVERTISING CAMPAIGNS
Fujitsu worked with their advertising agency to develop an exciting $500M branding campaign for their 65th anniversary. The campaign featured multinational faces integrated into an ever-changing portrait with the new tagline, Infinite Possibilities.
The company also wanted to release Fujitsu.com, a global portal for Fujitsu and its subsidiaries, in time for their 65th anniversary.
Cita led the creative team that developed the integrated look and feel and information architecture for the Fujitsu.com launch. The new website seamlessly integrated the established advertising theme into the online initiative—within the 10 week timeframe and on budget. The entire web development team was recognized for their accomplishment by Fujitsu’s President and CEO.
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