A custom online content approval, tracking and publishing application was used to produce a variety of Hewlett-Packard catalogs. These catalogs included HP's PC Instant Reference Guide, Printing & Digital Imaging Instant Reference Guide, and Supplies & Accessories Guide.
Cita supervised the account services, creative and production team that produced these catalogs on a routine basis.
These guides contain quick reference and sales support information for use by both HP resellers and the internal sales force and are ranked by the field as their number one support tool.