LeadFusion is an eMarketing software company serving financial service providers. Their software solutions capture, cultivate and convert online leads that facilitate the sale of financial products and services.
Cita helped LeadFusion rebuild their website and develop a styleguide for their online brand. Key components of the rebuild involved improving the information architecture, providing consistent brand messaging, and allowing for future content management.
The result was a uniform look and feel with a user-friendly interface that delivered on their brand promise.