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SETTING THE COMPANY APART FROM THE COMPETITION
LightWorks Optics is an optical engineering and manufacturing company that designs high-end, precision optics for defense, space and commercial applications.
An extensive brand development program was developed to clarify and test new messaging. The final brand charter was translated into a bold and contemporary corporate identity that set it apart from the competition.
The resulting boost in sales was complemented by Lockheed Martin's award to LightWorks as an outstanding small business partner of the year.
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