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HELPING NEW PRODUCTS TAKE FLIGHT
TDG Aerospace had successfully launched their NOFOD™ Clear Ice Prevention Systems for use on rear-engine aircraft to leading airlines and was now ready to promote their new product extensions.
Before the launch, the company needed a new corporate identity and brand platform to increase their brand equity. Cita helped to craft a succinct brand charter and value proposition.
In less than a month, a brand building corporate identity was developed across multiple touch points—all in time for the Paris Air Show.
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