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MAKING A MARK ON TOMORROW'S MANAGERS
The Rady School of Management at UC San Diego set out to build a world-class program to transform the way tomorrow's life sciences and technology managers are developed. As a start-up organization, they needed to solidify their messaging and translate it into a powerful brand that would wow the world with its unveiling.
Based on stakeholder research, competitive analysis, and brand-building expertise, Cita helped to develop The Rady School's verbal brand platform and translate it into a unified verbal and visual identity.
Today, The Rady School of Management is a thriving, prestigious program that is fulfilling its brand promise.
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