We're Wonderful, Buy from Us. Basing your brand position solely on your technology without focusing on the needs of the target market. If you get too close to your products, it can blind you to the facts. You need to look honestly at your products through the eyes of group purchasing organizations, physicians, and patients who buy, prescribe, and use your products.
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Cita:
Absolutely right! No matter how great and wonderful you think your product or service is, what really matters is the benefits and value it brings to your customer.
Listen to your customers. Solve their problems. They'll never stop buying from you.